Brighouse Car Hire Privacy Policy

Data Collection Practices

We gather and handle various forms of personal information, including:

How We Utilize Your Data

Your personal information is utilized for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm you meet our rental criteria. Our team also oversees the collection and return of vehicles, along with processing payments, deposits, and any applicable charges.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • We send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer support. We inform you of any changes to our services or policies.
• Marketing Consent and Legitimate Interest Policies:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancement for Customer Satisfaction:
  • Assessing website engagement to refine user experience and functionality. Conducting research to improve our vehicle selection and service offerings.
• Regulatory Adherence and Legal Responsibilities:
  • Adhering to legal, regulatory, and tax standards. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms and conditions.

Information Exchange Policy

Sharing Your Personal Information

• Third-Party Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. This includes the use of encryption, access controls, secure servers, and routine security assessments. Nonetheless, it is important to acknowledge that no method of online transmission or electronic storage is entirely secure.

Data Retention Practices

At Car Hire in Brighouse, we keep your personal information only for as long as needed to achieve the purposes it was collected for, such as complying with legal and accounting obligations. The duration for data retention varies based on the type of information and how it is processed.

Your Rights Explained

Your rights under UK data protection law:

• Access to Your Information: Obtain a copy of your personal information records.

Contact us to exercise your privacy rights.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, analyze user traffic, and tailor content to your interests. You have the option to adjust your cookie preferences using your browser settings at any time.

Policy Changes

We will periodically revise this Privacy Policy to address changes in our practices or legal obligations. Each update will be reflected on this page, accompanied by a new "Last Updated" date. We recommend checking this policy regularly to stay informed about how we handle your information.

Contact Information

For inquiries regarding our Privacy Policy or data usage, please reach out to us.